SEO
SEO is the only channel that does not stop working the day you stop paying for it. It is also the one most often sold as a monthly retainer with nothing to show for it, which is why this page is specific about what actually gets done.
In short
If you're not ranking on Google, you're invisible to customers searching for what you offer. We boost your rankings to bring in steady, free traffic.
- Technical SEO Audits
- Keyword & Intent Mapping
- On-Page & Content
- Link & Authority Building
Most sites are not losing to a competitor's clever content strategy. They are losing to their own broken internal linking, duplicate title tags, pages that take six seconds to render, and a keyword list somebody bought in 2019 that has nothing to do with how customers describe the problem today.
Deliverables, not deliverable-shaped words.
Every one of these is a real artefact you receive, or a change we make to something you own. Keep scrolling — they come one at a time.
5 deliverables
Technical audit
A full crawl: index coverage, canonicals, redirect chains, orphaned pages, Core Web Vitals, mobile rendering, structured data errors. Delivered as a prioritised list of what to fix in what order, with the reason each one matters — not a 200-page automated export.
Keyword and intent map
The searches that actually precede a purchase in your category, grouped by what the searcher is trying to do, and mapped to the page that should answer each one. This is what stops five pages competing for the same term and none of them winning it.
On-page and content work
Titles, headings, internal links and body copy rewritten against that map. New pages where a real search has no page to land on.
Authority building
Digital PR, citations, and genuinely earned links. No link farms, no private blog networks, nothing that needs disavowing in eighteen months.
Monthly reporting
What changed, what it moved, what is next — in plain language, with the ranking and traffic data behind it available if you want it.
In this order, for a reason.
Crawl and audit
Find what is broken before adding anything new. Publishing content onto a broken foundation is the most common way an SEO budget disappears.
Fix and consolidate
Technical fixes shipped, competing pages merged, internal linking rebuilt around the intent map.
Build
New and rewritten pages, in the order the map says will move the most.
Earn and report
Authority work, and a plain-language report on a set schedule.
Who this is for — and who it is not.
A good fit if
- People search for what you sell — you are not creating a category
- You can wait three to six months for compounding returns
- You can supply, or approve, real subject-matter detail
Probably not yet if
- You need volume next month — that is a PPC problem, not an SEO one
- You are unwilling to change the website itself
How long until we rank?
Technical fixes can move things in weeks. Competitive terms take months. Anyone promising page one in thirty days is either targeting terms nobody searches or is about to do something that gets you penalised.
Do you write the content or do we?
Either. We write it, or we structure and edit yours. What does not work is us inventing technical detail about your trade — the good version of that content needs twenty minutes of your time per piece, and we build the process around getting that efficiently.
What happens if we stop?
The work already done keeps working — that is the point of the channel. Rankings decay slowly as competitors keep publishing, they do not switch off. You keep every page, every fix and every link.
Want to know what SEO would do for you specifically?
The audit answers that before anything is scoped or priced. You get a written list of what we found, what it is costing you, and what we would do about it.