Social Media
Social media is the channel most often bought for the wrong reason. Done properly it is not a lead firehose — it is the thing that makes you look real to someone who is already checking you out.
In short
Staying active on social media keeps you top of mind, but consistency takes time. We manage your presence so followers turn into loyal customers.
- Content Calendar & Posting
- Community Management
- Short-Form Video
- Monthly Reporting
A profile whose last post was fourteen months ago actively costs you customers. Someone who was ready to call sees a dormant account, wonders if you are still trading, and closes the tab. Consistency is worth more here than brilliance.
Deliverables, not deliverable-shaped words.
Every one of these is a real artefact you receive, or a change we make to something you own. Keep scrolling — they come one at a time.
5 deliverables
Content calendar
A month planned in advance and approved in one sitting, built around what you actually do that week rather than recycled stock inspiration.
Posting and scheduling
Published on a set cadence per platform, sized and formatted for each, without you having to remember it exists.
Short-form video
Editing, captions, hooks and cutdowns from footage you or we capture. Vertical video is the format that still gets non-paid reach.
Community management
Comments and DMs answered within an agreed window, with anything that is a real sales conversation routed straight to you or into the CRM.
Reporting
What was posted, what performed, and what we are changing next month. Reach and engagement, not vanity follower counts.
In this order, for a reason.
Set the voice
Agree what you sound like, what you will and will not post, and who approves what.
Build the calendar
A month ahead, approved in a single pass.
Publish and respond
On cadence, with replies handled.
Review
What worked, what to cut, what to do more of.
Who this is for — and who it is not.
A good fit if
- Your work is visual, or your customers check you out before calling
- You can spare a little raw footage or photos from real jobs
Probably not yet if
- You expect social alone to fill a pipeline — pair it with PPC or SEO
- Nobody on your side can approve a post within a few days
Which platforms should we be on?
Fewer than you think. Two done consistently beat five done occasionally, and we pick them based on where your customers already are, not on which ones are trending in marketing newsletters.
Do we have to be on camera?
No, but it helps a great deal in trades and services — people hire people. If you would rather not, we build around work-in-progress footage, finished results and team shots instead.
Who owns the accounts?
You do, always. We work inside your business accounts with delegated access, so nothing is held hostage if you leave.
Want to know what Social Media would do for you specifically?
The audit answers that before anything is scoped or priced. You get a written list of what we found, what it is costing you, and what we would do about it.